The official name of this household bakery is the Sino-British Ruby Foods Company, but most locals affectionately call it Ruby.
It was founded in 1986 by an overseas Chinese man named Guo Bingzhong who had returned to Shanghai after years in England.
Guo later invented a cake with a base made of light sponge and topped it off with cream and jam. The finished product looked as if it was a bright red jewel sitting atop a bed of snow. This cake was simply known as the “little cream cube” and it was the highlight of the day for many children as their parents would often promise them with “a bite of the cloud” if they were good.
Ruby’s Food is always the go-to place for desserts. Today, there are more than 70 shops scattered all around Shanghai and the bakery’s iconic cream cake is still its signature dessert.